Real opportunities for real business

Get new customers and approach to new markets. Partner with Market Connectors and stand out in a B2B market.

Understanding Customers, Buyers, Markets and Opportunities

Make objective, strategic decisions about your corporate and product brand portfolio through structured and representative market research. We will help you grow your brands and overlapping marketing development expenses.

Successful market penetration requires detailed planning and thorough research. We support you in developing continually revisiting your marketing mix and in responding effectively to ever-changing market conditions.

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Competitive intelligence research provides you with a full and robust picture of your competitive landscape and the key players within in. It will help you benchmark your performance against that of your competitors, capitalise on opportunities and defend against threats.

We enable insights and tools to help you convert your demand generation process, benchmark your organization’s performance against other B2B companies, improve the sales-marketing partnership and develop programs to unlock growth from existing accounts.

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Market Connectors Strategy

Today’s buying journey is more complex than ever, with more time spent learning independently online than anywhere else. Success as a marketing leader requires working with sales leaders to generate, manage and convert business leads, and unlock new growth opportunities.

Digital Touchpoint

The Digital Approach focuses on helping companies reach their target customers, improve lead generation, conversion rates, and sales opportunities. We’ll close the gap between your business and your prospects with strategies that align marketing and sales to drive your company’s growth.

Personal Touchpoint

Personal connections that are essential to B2B lead generation. It generates deeper insight into prospects’ needs, allowing you to present tailored, compelling propositions that increase response and conversion.

Questions about becoming a Market Connectors client?

Questions about becoming a Market Connectors client?

Our experts will support you in protecting your investment and developing a demand generation and sales enablement strategy that wins with sales and new customers

Become a Client

Questions & Definitions

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form.

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An ideal customer profile is a description of a fictitious account that would get significant value from your product or service, and would provide substantial value to your company in return.

A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about people who have bought from you in the past.

Buyer enablement is the provisioning of information that supports the completion of critical activities necessary to make a purchase.

You carefully share information to guide customers toward a clearer, more rationalized view. Help the customer make sense of and take action on the basis of the information they’ve encountered. 

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